Conductor CEO Seth Besmertnik: Why Paid Media is Dead, Advocates Web Presence Ma

Esplicito Conductor CEO Seth Besmertnik: Why Paid Media is Dead, Advocates Web Presence Ma

0 0 6 anni fa
Seth Besmertnik, the CEO of Conductor explains why publicly declared paid media is dead and he advocates going after free web traffic with an idea called web presence management and releases a new product to help retailers do it. He tells us about the new Conductor Searchlight marketing platform equipped with integrated tools to help with reputation management and content analytics to help brands capture consumers early in the purchase cycle.
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